Hi. My name’s Marko and I help businesses and entrepreneurs tell their story better and more effectively.

Let’s be honest.

Getting good clients definitely isn’t the easiest thing in the world, and it’s getting harder and harder…

Here is something many people forget or downright IGNORE.

A client is not someone who visited your store once.

You can have repeat visitors, but they are still not your customers.

So, what needs to happen for them to actually turn from casual visitors into customers?

They need to trust you and be compelled by your story. Without this, it will be much more difficult to convert.

You see, humans are still the same, irrespective of many technological advancements.

We still want good stories, that’s how we function. And every business should have a good story, or tell its story in a great way.

And that’s where I enter the stage. 

To help make your story resonate more with your audience, and help you turn casual visitors into people who actually want to purchase with you and remain your customers.

But we’ll get to that in a few minutes… 

First, we need to talk about one of the most common problems many businesses have, and why still so many of them don’t get the results they want.

A big problem is that they expect online visitors to trust them at first glance, and immediately decide they want to buy what’s being offered.

It doesn’t work that way.

It would be nice if it did, but it simply doesn’t.

If you have a course, if you’re selling a high-ticket product/service, chances are no one would decide to purchase with you based on one interaction. 

Not even after two, three, ten, twenty etc.

Because it’s not about the number of interactions. Some people need one, most will need 3-5, and some will need more than ten. 

But it’s not about that. It has nothing to do with their decision to work with you. 

First and foremost, people need to be absolutely convinced that you are able to deliver the results you promise, so that they can invest their resources and accept your offer.

Once they know you “mean business”, they will be ready to become your customers. 

So, where’s the catch?

It’s this: getting customers to that place where they trust you and want to engage with you further is much harder (like, immensely harder) without telling your story. 

And every business has a story to tell.

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New companies pop up every day, even as you’re reading this; someone is working hard on their dream. And soon, they will be your competition.

The question remains: who will tell a better story?

That’s what it’s all about. 

Stories are ingrained in us, and we simply cannot function without them. And to be clear: a story isn’t just a fairy tale or a romance novel. Everything is a story. Stories are all around us.

The way an About Us page on a website is composed.

A social media caption.

A sales page.

An email.

All of that.

That’s all a story.

And the better that story is written, the more chance it has of converting visitors into customers.

Because people aren’t deliberately looking for stories; they subconsciously crave them.

A story will help YOU:

✅Connect your business purpose and values with the desired audience

✅Give your customers a sense of participating in something greater than their momentary needs

✅Establish an emotional connection with the customers, solidifying the business-customer relationship

✅Create and maintain your brand, helping you be top-of-the-mind pick when your clients need your type of products/services

✅Maintain a consistent tone of voice throughout the communication with your target audience

And so much more. These are just the basics. 

Your story is what separates you from the competitors and helps you get remembered in the crowd.

(Btw, it’s getting really crowded out there, and a business that doesn’t make an impression will have a rough time converting).

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Telling a good story is harder than many people think, because it requires effort and focus. It’s one thing to tell your story, and a whole other thing to tell it well.

What are the 3 most common mistakes businesses make when telling their story (or trying to)?

MISTAKE #1 They are too vague

You need to be specific and precise, stories are all about details, about the nuances and subtle touches that make all the difference. Staying generic won’t get you desired results.

MISTAKE #2 They are too short

A good story needs time to develop, to establish the “characters”, to set the plot in motion. So many businesses ignore this crucial aspect of storytelling: give it time.

MISTAKE #3 They are (way) too basic

What stories do we remember best? Those that stick with us. And those usually have interesting bits, memorable parts and no-so-ordinary plot. It’s the small stuff that matters.

So, a good story is one that’s specific, long enough and not generic. And that kind of story has a good chance of being effective. That’s the type of story you want to tell. 

And I can help you write it.

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Okay, Marko, but who are you?

I am a copywriter and content strategist with more than TEN YEARS in digital and direct response marketing. So far, I’ve worked with dozens of clients worldwide, freelance, part-time and full-time. 

My experience ranges from blogs and social media posts to crafting complex email sequences (50+ emails) and long sales letters (3500+ words).

But I’ve had my fair share of writing all copy formats, including video sales letters (VSLs), pre-sell pages, product descriptions and website copy. So, we can say I’ve done it all.

Now I’m focused mainly on emails and sales pages, with occasional consulting for content creation & distribution.

I also advise on:

-the best formats to use

-better distribution

-market alignment

-repurposing

-content creation.

Contact me to see how my market experience and expertise could help you.