What I do

As copywriter

Writing and editing landing pages, email sequences (for sales and nurture campaigns), full website copy (from about us to product descriptions, and beyond) and social media copy (deciding on the best formats to use, overseeing the production and ensuring proper implementation and tracking).

As copywriting consultant

Critiquing your existing copy and suggesting changes, either as improvements or full rewrites. I can do the critique and the rewrite myself, or work closely with your content production team to advise them on more optimal and effective production process.

As content strategist

Determining content needs, developing ideas, planning activities, suggesting the best distribution channels (also which channels you shouldn’t focus on or ditch altogether for more optimal production), suggesting the most effective repurposing methods relative to your main content formats and analyzing your market alignment with your desired (and produced) content. Also, discussing your overall positioning, messaging and content strategy and tactics and analyzing how they fit with your long-term and short-term business goals.

As content consultant

Analyzing your content strategy and tactics, discussing your particular choices (why you decided to take a specific approach), and suggesting more effective strategies to create and distribute your content across various channels.

As product manager

Overseeing the whole cycle of product (or feature), from identifying market needs to defining requirements, coordinating cross-functional teams, and shipping. I can help ensure that we’re developing the right thing, at the right time, and for the right audience. This includes prioritizing features, writing specs, collaborating with teams, aligning with overall business goals, and gathering feedback post-launch to improve iterations and inform strategy.

My experience in content marketing adds an extra layer to this: I can bring a deep understanding of user communication, market positioning, and messaging clarity, which helps ensure the product is not only functional, but also well-articulated, well-received, and easy to support with content at every stage, from launch to long-term user adoption.